The Rainforest Alliance / Follow the Frog
Who: The Rainforest Alliance When: September 2012 What: This awesome piece of content is truthful, insightful and funny. It is designed to encourage people to not travel the ends of the earth … Continue reading
Air New Zealand / An Unexpected Briefing
Who: Air New Zealand When: October 2012 What: This piece of content by Air New Zealand or “The Airline of Middle Earth” is an inspired in-flight ‘safety video.’ Featuring film director, Sir … Continue reading
ASOS / #bestnightever
Who: ASOS When: November 2012 What: When over 50% of YouTube views are for music videos, ASOS has hit the nail on the head by teaming up with a series of … Continue reading
LG/ So Real it’s Scary
Who: LG When: October 2012 What: This piece of content from LG is designed to promote their new IPS monitor as the new reality of television. LG installed a grid of … Continue reading
Burt’s Bees / Intense Hydration
Who: Burt’s Bees When: October 2012 What: To show the hydrating effects of the all-new Intense Hydration face care line, Burt’s Bees have produced this piece of content as a … Continue reading
Coke Zero / Unlock the 007 in you
Who: Coca Cola When: October 2012 What: As part of the Coke Zero ‘Unlock the 007 in You’ campaign for Coca Cola’s official sponsorship of latest James Bond movie Skyfall, Coke … Continue reading
Norton Antivirus & Yahoo / Cybergeddon
Who: Norton Antivirus & Yahoo When: October 2012 What: Last week, Cybergeddon, a nine-part cybercrime webseries from CSI creator Anthony E. Zuiker, debuted on Yahoo Screen. The show is about an FBI agent who is framed … Continue reading
David Cornfield Melanoma Fund / Dear 16 year old me
Who: David Cornfield Melanoma Fund When: May 2011 What: This content piece stars real people, not actors, to tell their true, emotional and powerful stories to the next generation to … Continue reading
Martyn Ashton / Road Bike Party
Who: Martyn Ashton When: October 2012 What: In this content piece Martyn Ashton takes the £10k carbon road bike used by Team Sky’s Bradley Wiggins & Mark Cavendish for a ride … Continue reading
Adidas Basketball / The return of D Rose
Who: Adidas Basketball When: August – October 2012 What: The Return of D Rose has begun. This 5 part documentary style content series shows what’s inside the NBA star, can’t … Continue reading