A Collection of Branded Content & Related Articles
Who: Coca Cola
When: October 2012
What: As part of the Coke Zero ‘Unlock the 007 in You’ campaign for Coca Cola’s official sponsorship of latest James Bond movie Skyfall, Coke has filmed unsuspecting passers-by. The set-up included an interactive vending machine that challenged commuters to race against the clock across the station to win exclusive tickets to a special Skyfall screening. As customers set off to complete the task, carefully placed obstacles hampered their progress – from a glamorous woman calling their name to a cart of oranges spilling in their paths.
The resulting online clip is entertaining. Set to a sound-track of the Bond theme tune, performed live in different areas of the station, it shows a handful of Bond-worthy lads attempting the task with vim, and succeeding.
Director: Geoffrey Hantson