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When: August 2012
What: This charming animated film tells the rollercoaster story of the historic LEGO family business and its dedication to its core value of quality throughout changing times and changing fortunes. The film is narrated by Kjeld Kirk Kristiansen, who is the grandson of LEGO founder Ole Kirk Christiansen and was released to celebrate the 80th birthday of the iconic brand. With over 2.3 million views in the last month, it seems as though this longstanding family business will not be left behind in the digital age.
Director: Kim Pagel